Why I'm limiting my Squarespace spots
2019 marked the most successful year in my business ever!
While this was excellent, it also means I saw growth that I couldn’t contain and ended up working 10, 12 hour days to keep up with demand. Additionally, I don’t only do Squarespace design - I love doing apps, custom web builds, ebooks, and creative projects. My plate was the fullest it had ever been.
While I want to help everyone, I have to prioritize my health and also prioritize clients who are truly ready to have their sites up and running.
Below are the main three reasons I’m making this change.
I’m going for quality over quantity.
In the past I had my pricing so low that I had to take on 4+ new Squarespace clients a month to break even, which meant my time was divided 25% per client. Now I am going to be giving 100% of my attention to a client every month - which means more strategy, more help, and better quality designs. No more rushing and late emails.
I’m starting new workshops to help more people at once.
Since, to date, I’ve launched 75+ sites, I get 75+ clients emailing with questions on how to do new things in Squarespace, meaning my inbox was slammed full of requests. I can’t get to them all, but I still want to help everyone. I’m going to open up “office hours” and virtual sessions to have people able to ask me as many questions as they want, and I’ll achieve everyone’s edits that moment. No more waiting for changes!
Right now, I’m gathering interest in these workshops, so please email me at firstname.lastname@example.org if you are interested in the next spot.
I am going to start prioritizing content-ready clients.
I have always offered content writing as an add-on, but no one ever takes it. Every single client wants to write their content themselves, meaning they have to buckle down and do it. This leads to insecurity about writing, delays on actually writing, leading to projects being pushed out. I have tried to create a great “content guide,” but it’s never a one-size-fits all. This is why I’m now not even taking on clients unless their content is written and ready to go (or at least outlined), and that includes portfolio items or products.
This is most likely going to narrow my field of clients, meaning I’ll be able to take on less.
I’m excited to be offering better quality, more focused, and even more stellar design to my clients. Hopefully by only accepting super-ready clients and dedicating a whole month to them, I’ll be able to keep filling the world with good design and happy clients.