10 Critical Brand Questions Workbook


Are you struggling with direction and clarity for your brand? Do you absolutely love workbooks? This is for you. These are questions I use in my brand design and logo process - every client of mine has to answer these before I embark on a logo journey with them, and now I’m bringing them to you!

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Here’s a sampling of the questions and my answers:

Why should people care about your brand?

Because I’m here to help. I’m here to work with you and not for you. I’m a small businesses focused outfit because I am a small business. I feel best when I see my clients succeed, when they work as hard as I do, and when they get passionate about the process as well as the end result.

If your brand was a fictional character who would it be?

This was the hardest question for me! I always make my clients answer this question, and never have answered it myself. After a lot of thinking on it, I am going to say my brand is Ann Perkins from Parks & Recreation. She’s good at her job, supportive to her best friend Leslie Knope (in my case, my clients), a bit more shy / subdued, pairs well with extroverts, and is overall passionate.

What’s another brand you admire and why?

I love certain subscription services like MeUndies and BlueApron. They never make me feel like the world will end if I don’t get a box. They just tell me their advantages and let me know upfront what their pricing is - and why they believe in quality. I also love The Vulture - it’s my favorite media entertainment site, because it puts content first and the ads aren’t horrific.

You could be answering these, too! Download today!